Cartesian product in Excel 2013

I have an excel in this format.

+----------+-------+---------+--------+--------+
| TicketId | PubId | PubName | Model1 | Model2 |
+----------+-------+---------+--------+--------+
|     1234 |    12 | abc     | xyz1   | pqr1   |
|     1235 |    34 | iuy     | fgy6   | piu8   |
+----------+-------+---------+--------+--------+

and I am targeting to create a table like the one given below.

+----------+---------+-------+
| TicketId | Display | Value |
+----------+---------+-------+
|     1234 | PubId   | 12    |
|     1234 | PubName | abc   |
|     1234 | Model1  | xyz1  |
|     1234 | Model2  | pqr1  |
|     1235 | PubId   | 34    |
|     1235 | PubName | iuy   |
|     1235 | Model1  | fgy61 |
|     1235 | Model2  | piu8  |
+----------+---------+-------+

I know it is a cartesian product or cross apply (in terms of SQL) but I want to do it in the excel.

Is there a way to do this type of data representation through excel ?