display - White color is not white in Windows Picture Viewer

Recently bought new monitor. And connected it with HDMI. No new monitor extends my laptops in-built monitor. There is 1 problem with white color (all other colors are awesome)

This is how Windows 7 Picture viewer and Windows Live Photo Viewer shows picture. (As you see not only picture but background of viewer is another tone).

This is how Photoshop shows it

Both monitors are showing color like that. How to fix that problem?

Answer

1. 
   

   Go into Control Panel > Color Management.

   
   


2. 
   

   Disable the color profile for your monitor (or set it to sRGB).